Hello, I’m Alex Rodrigo
Senior Designer in art direction, campaigns and visual design.
From concept to execution, across online, offline and audiovisual projects.
Open to workBrands and companies I’ve worked with.
Designer with more than 10 years of experience in graphic design, art direction and motion, creating visual concepts, campaigns, KVs, identities and digital and audiovisual content.
I work from conception to execution, combining visual repertoire, technical mastery and a communication mindset to turn briefs and business goals into creative solutions.
My career has taken me through agencies, production companies, consultancies and in-house teams, always working collaboratively and leading projects of different scales and formats.
Today I also bring artificial intelligence into my creative and production process, exploring new possibilities for art direction, design and audiovisual work.
- 0
- years of experience in graphic design, art direction and motion
- 0
- areas of work: visual design, art direction and motion
- AI
- built into the creative and visual production process
Full projects
From positioning to execution. Click a project to see the context, what was delivered and the material.
From concept to execution, across every front.
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Advertising campaigns, visual concepts and KVs, with spin-offs for different channels and formats, online and offline.
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Visual identities, institutional material, landing pages and social media, with aesthetic clarity and brand consistency.
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Motion for institutional content, social media and television, plus digital and audiovisual content designed for each channel.
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Interface design guided by user experience, and the use of artificial intelligence in the creative and visual production process.
My journey.
Agencies, production companies, consultancies and in-house teams, always from conception to completion.
2025 — Present
Multidisciplinary Designer
YES! Idiomas · Fizzoli Sorvetes · FOLLOW ME
Grupo BDC
Multidisciplinary Designer
YES! Idiomas · Fizzoli Sorvetes · FOLLOW ME
- Development of campaigns and communication pieces for different channels and formats.
- Creation of visual concepts, KVs and campaign spin-offs.
- Development of digital, audiovisual and motion materials.
- Work from conception to finalization, balancing visual direction, execution and communication needs.
- Use of artificial intelligence tools in the visual creation and production process.
2025
Art Director | Creative Designer
Digital interfaces, websites and landing pages
Freelancer
Art Director | Creative Designer
Digital interfaces, websites and landing pages
- Working on design projects focused on digital interfaces, with visual solutions oriented toward user experience, combining aesthetic clarity and functionality.
- Supporting clients in structuring digital products and services, with attention to usability, consistency and business goals.
- Creating graphic materials, websites and landing pages.
2024 — 2025
Strategic Designer
Digital content solutions startup
Socialls
Strategic Designer
Digital content solutions startup
- Creative lead who contributed directly to the structuring of Socialls, a startup focused on digital content solutions.
- Responsible for developing internal processes, visual identity, communication materials and the platform’s interface.
- This experience strengthened my systems thinking and my ability to apply design with a strategic, user-centered focus.
2023 — 2024
Senior Designer
Institutional materials and digital campaigns
Options & Company
Senior Designer
Institutional materials and digital campaigns
- Creation of institutional materials, commercial presentations and digital campaigns.
- Close collaboration with content and strategy teams, delivering visual solutions focused on brand clarity and consistency.
- This position ended following an organizational restructuring that discontinued the entire design and content team.
2022
Creative Director
Advertising campaigns and team management
Marques Mídia
Creative Director
Advertising campaigns and team management
- Creative leadership for advertising campaigns and management of the design team.
- Art direction for both offline and digital campaigns.
- Management of project schedules and client relationships.
- Implementation of more efficient creative processes.
Skills
- Art direction
- Advertising campaigns
- Visual design
- Motion design
- Visual identities
- Visual concepts and KVs
- Landing pages
- Institutional material
- Digital and audiovisual content
- Interface design
- Social media
Let’s talk? Tell me about your project.
Share the context, the deadline and what you expect. I reply by email.
Open to work —